Whether you were an early adopter or a late bloomer on to the social media bandwagon, one thing is certain—you can never know enough about all things social media. Just when you thought you knew all the Facebook hacks in the book, a new feature pops up and you have to learn how to use it.
The ever-changing and vast nature of social media means there are probably some tips and tricks that you know little about.
Read on to find out some interesting hacks that can improve your experience on social media, help you engage better with your audience, improve conversions or just simplify your efforts.
The LinkedIn Resume Builder lets you select a template, customize your resume by selecting and modifying the content you want from your LinkedIn profile, and print it or share it as a PDF with your B2B clients via other networks including Facebook, Twitter or email.
Do you ever wonder who the followers of a popular personality are? Finding out who is following your competitors or popular personalities in your niche can be helpful in networking and outreach.
One way to find out who is following whom on Twitter is to look through a person’s followers but this can be quite impractical if this person has too many followers.
A smart way to do it is to use the doesfollow tool. This easy to use tool lets you enter one user and another user side by side to determine whether the first user follows the other. You will receive a straight to the point ‘Nope’ or ‘Yup’ answer.
There’s no denying the integral role of social media in our lives. However, a major downside is the information overload that can turn an otherwise useful social tool into a whirlwind of irrelevant information.
One way to deal with this overload on Facebook is to customize what you see on your newsfeed using the F.B. Purity plugin. Installing the plugin also blocks adverts on either side of the newsfeed.
Ordinarily, Instagram does not provide clickable links that you can use to direct traffic to your website—the only place you can insert a clickable link is in the profile bio but only a few users know this.
With over 300 million users, smart marketers cannot afford to ignore Instagram. One way to make use of the traffic from Instagram is to insert a clickable link to your website, landing pages, or e-commerce store and remind your followers to click the link.
Pinterest recently introduced direct messaging capabilities, letting users send pins to others outside of Pinterest. You could use this new feature to reach out to influencers by sending pins that they may want to try out or review.
To send direct pins, hover over the picture and then click on the ‘Send’ button to send direct messages to people on other social networks as well as to your email contacts.
Twitter Lists are probably the most underutilized feature on the platform yet you could do so much with this nifty tool.
Locate Lists at the left side of the Twitter interface to start creating valuable resources for your followers. For example, you could create a list of recommended people to follow, a list of recommended businesses, your favorite tools etc. Think about what might be useful to your audience and create public lists that people can quickly skim through and gain value.
Did you know that you could leverage Twitter functions via SMS? It is possible to send tweets through your mobile phone text message capabilities.
You will receive a customized number that allows you to tweet, reply to tweets, favourite, follow and unfollow, send direct messages, retrieve Twitter updates and even find users.
Sharing your presentations to Twitter is a great way to create new type of engaging content in addition to your usual Twitter mix.
You want to ensure that your followers do not have to leave Twitter to watch your presentations. To do this, use the ‘Share to Twitter’ button in SlideShare. Do not adjust the URL to ensure that the slideshow is fully viewable on Twitter.
When you have a wide network of connections on LinkedIn, it may not always be possible to remember important details about all your connections.
This is where LinkedIn Relationship notes come in to help you add notes and reminders about your connections such as appointments, follow ups and important dates. This is a smart yet little known way to manage B2B relationships and to keep tabs with your social contacts.
Collages cannot be created directly from Instagram; you need to use a photo-editing app such as Layout that lets you aggregate pieces of pictures that you can save to your device and upload to Instagram.
Evidently, there’s always something new to learn about social media. While you do not have to jump onto every new, shiny tool or try out all sorts of hacks, your social media marketing efforts will pay off in a big way if you are able to quickly learn essential tips and tricks to get you and keep you ahead of the game.