How to Boost Conversions for Your Facebook Ad Creative

How to Boost Conversions for Your Facebook Ad Creative »

26 Apr, 2017
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The click through rate for Facebook advertising continues to increase, making Facebook one of the largest and most important online advertising platforms for

5 Effective Ways to Optimise Your Retargeting Strategy

5 Effective Ways to Optimise Your Retargeting Strategy »

22 Mar, 2017
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Retargeting can be a powerful tool for converting browsers into buyers by serving them with relevant and customised ads based on where they

These Powerful Customer Insights Will Boost Your Conversion Rates

These Powerful Customer Insights Will Boost Your Conversion Rates »

12 Mar, 2017
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The past two decades have witnessed a dramatic change in the composition of consumers. Marketers now have to cater to the wide-ranging needs

How to Skyrocket Your Marketing With Instagram for Business Tools

How to Skyrocket Your Marketing With Instagram for Business Tools »

12 Feb, 2017
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According to a social media marketing report, as many as 37% of marketers ranked visual content as their No. 1 content format

What Artificial Intelligence Means for your Digital Marketing Strategy

What Artificial Intelligence Means for your Digital Marketing Strategy »

9 Feb, 2017
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Automating marketing processes is not a new concept. Marketers continue to use technology to eliminate the need for manual effort in processes such

5 email marketing mistakes you don’t want to make

5 email marketing mistakes you don’t want to make »

26 Jan, 2017
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Email marketing is dead. Surely, you’ve heard that one before.

But, before you fall for it, here’s why email is in fact alive,

Building relationships that build business

Building relationships that build business »

23 Jan, 2017
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In marketing – and this is true with any industry or niche, people buy through relationships. Some people sell when playing Golf, yet others

How To Create Social Media Contests That Actually Make You Money

How To Create Social Media Contests That Actually Make You Money »

14 Aug, 2016
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Contests sound like a great idea: You call on people to participate, they win a wonderful prize, your brand receives massive awareness, your

The Vital Link Between Psychology and Your Marketing

The Vital Link Between Psychology and Your Marketing »

4 Aug, 2016
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Marketing can be described as the art of nurturing relationships with consumers with the aim of building brand awareness and loyalty. Meanwhile, psychology is

The New Business Owners Guide to Marketing on Social Media

The New Business Owners Guide to Marketing on Social Media »

23 Jul, 2016
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Social media remains one of the best ways for new businesses to get exposure to a wide or even localized audience. Even then, the

Is Twitter Dead? You Might Be Surprised

Is Twitter Dead? You Might Be Surprised »

28 Jun, 2016
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Without a doubt, the past two years have been difficult for Twitter. Stocks have plummeted and user growth has plateaued compared to other

The real meaning of value when marketing your business

The real meaning of value when marketing your business »

11 Jun, 2016
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When it comes to business marketing, it is not just about the business per se; it really is about the perceived and actual

How To Clearly Define Your Business Identity

How To Clearly Define Your Business Identity »

30 May, 2016
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Chances are, when someone mentions soda, Coca-Cola or Pepsi immediately come to mind. These two firms have done a great job of building

Do I need to be on every social media channel to market my business?

Do I need to be on every social media channel to market my business? »

25 May, 2016
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Up to 92 percent of marketers say that social media is important to their business and the majority spends 6 hours or more