7 Awesome Ways To Repurpose Your Best Marketing Content – And Boost Your Site Traffic At The Same Time!

As much as webmasters believe in and wish to live by the credo that “Content is King!”, creating top-notch marketing content is no easy task to accomplish. Not only do they have to do everything else associated with their business, but they are expected to regularly craft marketing content that keeps your eyes glued to the screen.

So how’s that working for you?

Not so much, you say.

You’re not alone.

What if you could not only perform the aforementioned marketing content creation, while at the same time boost your site traffic and link profile? Would that be good?

Repurposing your best marketing content in several different ways can get this done for you quickly. Applying the concepts of leverage and automation to your marketing content can deliver results you’d be working many times harder for otherwise.

7 Awesome Ways To Repurpose Your Best Marketing Content!   

1.     Document sharing sites

There are a number of sites that you can drop your marketing content in the form of a .doc, PDF, or PPT slides that are heavily trafficked and considered authoritative by Google. These you can link back to your site, (or anywhere else) and also can send lots of direct traffic. Some of these sites include Scribd, DocStoc, Slideshare, and Issuu, among others.

2.   Videos 

Video should be a major component of any marketing campaign nowadays, as the immense reach and authority of YouTube alone makes this worthwhile. You can repurpose your written marketing content into a slideshow video, or go a step further and read it yourself. This is a terrific way to rank your pages (and videos) highly in Google, you can be ranking very highly in a matter of days, (or even hours!) While YouTube is the category-killer here, you can glean lots of traffic from the many smaller video sharing sites, such as Vimeo, DailyMotion, and Metacafe.

3.   Podcasts

Another effective way to repurpose your marketing content is to have it turned into a podcast. If you created a spoken word video, you already have the audio track you can strip out and submit to the various podcast directories, such as iTunes, MeFeedia, Podcast Alley and Zune.

4.   eBooks and short reports

If your marketing content is substantial or if you can combine it with other pieces, you can publish it in the form of an ebook or short report that you can give away or even sell.  Another avenue is to list it for sale on Kindle. Amazon is a huge marketplace of buyers, and once you get your books in there, they’ll make sales for you without you having to lift another finger. Of course, all of these Kindle titles will have links to your pages planted within, right?

5.    Infographics

Another very popular way to repurpose you best marketing content is through the use of infographics. You’ve very likely fallen in love with them, as has the rest of the Web, and then probably wondered just how the heck you get one of those made? If you don’t have graphics skills, this is an easy one to outsource. Try Fiverr.com, Elance or Odesk for this. A clever and informative infographic can go viral, bringing you boatloads of traffic and links.

6.   Social media

Taking excerpts from your best marketing content and using it in your social media postings is a great way to not only keep your social media monster fed, but to lead more visitors back to your pages, where they can read the entire posting.

7.    Emails

Akin to using excerpts in social media, email is also tailor-made for this leveraging concept. Link back to your marketing content with interesting but unanswered questions, with the promise of an answer on the other end of this link!

Marketing Content Take Away..

Don’t let your marketing content perform one day of work and then just lie around. Put it to work and leverage your way to more visitors and sales! If you want more tips on how to syndicate your content to get more eyes on your website then read How To Promote Your Blog. 

With these tips you should be able to make the most of every piece of marketing content you create.