How to Become Super Likeable on Social Media

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It really takes likeable superstars to get the attention of the masses - Jennifer Wyatt

Are you marketing on social media?

Are you urging your fans to ‘follow’ and ‘like’ you?

Are you throwing in a product here and another one there on your fans’ newsfeed?

It is very likely that you are not making much headway with your social media strategy in spite of all the hard work you may be putting into it.

Succeeding in the increasingly noisy and crowded world of social media requires a mindset shift. It requires shifting from ‘marketer mode’ to ‘customer mode.’

As Dave Kerpen, author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing on Facebook (& Other Social Networks) would put it, when it comes to being likeable on social media, the emphasis  should be more on the ‘social’ and less on the ‘media.’

Here’s how to be more likeable on social media:

Be uniquely you

netJust as you can see right through a faker at a cocktail party, social media users are smart enough to notice when you are inauthentic.

Users love brands (individuals and companies) whose social posts are random, funny, serious, short, long, convoluted or precise in a voice that is their own.

Posts that sound choreographed will repel and give users the impression that you are hiding behind a façade. Find your own voice and be consistent in all the social platforms where you are active.

Be human

While you do not have to display your entire personal life on social media, it is ultimately important to make a personal connection with your fans.

The truth is, people who follow you, watch you, or read about you or your content want to know what is going on in your life.

Once in a while, give them a glimpse into your life, share a picture of your favorite restaurant and share your feelings. Do be sure not to over-do it though; excessive “selfie” sharing and bombarding people with your life can also send people away.

Beyoncé, for example, is among the most popular celebrities with a massive social following. Other than her glamorous images and promotional work, she frequently posts videos and pictures of her and her family, making the famous musician more relatable to her fans.

Turn complainers into ardent fans

The fan is always right (even if they are not). How you handle fans or customers who spew their anger on social media can make you likeable or it can lose you customers and followers.

It is tempting to delete or ignore negative comments. However, a better approach is to swiftly  fix the problem at hand.

Social media users admire and are loyal to brands that are committed to treating their fans with respect and care.

Resist the temptation to sell

The conventional advice is to use social media to promote your business. While it is possible to generate buzz for your brand and products on social media, aggressive selling is extremely irritating to users. People mainly use social media to, well, be social.

If you want more love from social media users, offer them value. Solve a problem. Answer a question. Make a recommendation.

There is a reason why thought leaders and influencers have a huge following—they are trusted and people are attracted to them because of the authentic value they offer, consistently.

Have fun with your fans

The most memorable cocktail parties are dotted with laughter, great conversations, surprises and networking.

Your social media community is like a cocktail party and you are the host. How the party develops depends entirely on you.  Make the party lively by throwing in a surprise, free tickets, an unexpected offer, a gift card etc.

Give something to get something—that’s the rule of social media. The truth is that users love free goodies and dishing them out will make you a little bit more likeable.

Stand for something

It is a crowded world on Facebook, Twitter and other social sites. To make an impression, to stand out from the crowd, it is important to have a stand on something.

What do you advocate for? What are you passionate about? What are your values? Influencers and thought leaders are known (and liked) for the opinions they have on specific matters.

Consistency is ultimately important when you choose to voice your opinion on certain issues. Contradictory behavior is a sure way to damage your reputation online.

“You Like Me, Your Really Like Me”

Getting people to like you on social media requires twice more effort than it does to make friends offline. In the virtual world, you are essentially interacting with strangers who require plenty of convincing before they can become friends with you.

Social media offers outstanding opportunities for your brand’s visibility; demonstrating your humanness, your authenticity and a genuine concern for your fans will bring you more love and invariably more business. Plus, being totally yourself and caring about others is a great way to do business and to live life.

2 Comments

  1. Andrew Spence says:

    Cheers Ryan,

    I think many people people marketing online go through this stage and then reach a period of realisation when everything starts to make sense. People who want to learn about social marketing should definitely stop by your blog and learn how it’s done!

    Have a great day,
    Andrew

  2. Hi Andrew,

    Awesome, awesome. Being human helped me gain traction with social. I went – years ago – from endless selling and repelling to attracting by being human, by being me. Big difference. Being present and engaging naturally helped me to make the quantum leap from social dunce to social way cool dude. People will Like and love ya when you are human, authentic and natural in all of your interactions.

    Thanks for sharing Andrew.

    Ryan

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