To understand the Google Plus One and how it works, you will need to know that there is a social network called Google+, Google’s own baby. Since the entire online marketing community has come to the conclusion that social networking is the way to go in the present scenario, you might want to take a look at an in-depth article on the topic that gives you information on Google + and tells you how Google+ can help maximize search engine rankings.

While Google has introduced the Google Plus One feature  a while ago, it was only in July 2013, it took it to another level by offering the option for people to discover posts that their friends have +1’d.

All About The New Google Plus One

This is what you find at the bottom of every Google Plus post.  When you click a +1 button, that article you have +1d is shared directly with your Google + circles, based on relevance.

All you have to do is click the +1 button, and add a comment in the text box area.  It will show up in the home feed of people who have circled you.   This is a great way of increasing the reach of your content.

If someone you have circled +1’s a post, then Google is going to see if the post is something you would be interested in.  If it thinks it’s relevant to your profile, then it will display it on your home feed.

Google Filters Out The Plus One’s That Might Not Interest You

The beauty of this is that you only see what might interest you and there is also a way you can filter out the content by using circles.

The Google Plus One feature is very different from Facebook likes, in that there is no fake activity, which is a possibility with Facebook.  These +1s showing up on the Home Streams are not advertisements, they’re articles posted by real people and this is real social networking activity that can have an impact on your business.

If you’re wondering if these +1s are going to crowd your home feed – no, that’s not going to happen.

Not all +1d posts are going to appear on the home feed. Google + is going to show you only what it thinks might be of interest to you.

Google +1s And The Benefits  

If you’re using Google+ for your business, then this new highlighting system might help more of your posts rise to the top. All you have to do is provide content worth +1′ing. ~ Cynthia Boris via marketingpilgrim.com

Reach.

Also, having the Google Plus One button available on posts and pages so people can a) +1, but also b) share the content is extremely important.  ~ Martin Shervington via martinshervington.com

How does this feature help you? It helps you increase your reach immensely. If you’re looking at growing your following online through social networks, and if you want to increase the traffic to your web pages, Google Plus One can help you get there.

When someone +1s a post, it can be now be recommended to their followers.  Imagine if an online marketing guru with a huge following +1s your post, your exposure increases multifold instantly, as it will not only be seen by people in your circles but also people who are in their circles – their followers who may be interested in the topic.  Imagine the number of people you can reach. It can be in thousands with just a single post.

Look at it this way. A big marketer may not find the time to share posts. But how long does it take to click on a +1?  See how wonderful this can be?

Recommendation

The reason every marketer who understands Google + is excited about the Google Plus One feature is because it can mean a great deal to the business. The marketing community relies on Google in many ways, and Google’s keyword tool (now replaced by keyword planner) has always been considered the ultimate ammunition to find the best keywords to go after. Now, with Google recommending stuff you might like, this can be a really powerful tool.

When it recommends your articles to others, there is bound to be an increase in traffic, leading to an interest in what you’re offering.

If you’re really able to understand and embrace this, you’ll very soon see a higher engagement with others.  With more and more people adding you to their circles, you’re only opening the doors to better relationships and a better business.

Google Plus One May Lead To Better Search Engines Rankings

While you enjoy the benefit of enormous reach by using Google Plus One because of the sharing with circles, you also enjoy better search rankings. As we all know, being Google’s creation, Google Plus is bound to be pampered.

While Google doesn’t directly say this and in fact, Matt Cutts has denied this, marketers who have been using Google + think differently. Their experiences have shown them that there is a chance of getting better search engine rankings with Google +.

Anything posted on Google + is said to be crawled faster by Google, based on experiences by several marketers. Not only that, since all the links in the posts are “followed,” link juice is passed on too.

Every post on Google + is optimized for the web, due to a lot of factors. Each post comes with its own URL. The first few characters also appear in the title tag. You are allowed to post lengthy articles as Google wants to offer good informative content to its users. Longer pages are also known to do well in the search engines.  Whenever there is “resharing” of your post, you gain valuable internal links from Google +.

Because of the above factors and many more offered by Google +, there is a better possibility for your post to be ranked better in the search engines.

Use Google + And Gain Momentum

In short, Matt says it isn’t surprising content with more likes or +1s have better rankings. Matt explains, “If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. ~ Barry Schwartz via searchengineland.com

As you can see above, Matt Cutts stresses on good content, rather than worrying about the number of +1s. They are bound to happen when you have good content.

With so much being offered on a platter for you, this is the best time for you to get on the Google + bandwagon.  For everything I’ve written above to turn into reality, you have to make sure you post valuable content that people find share-worthy.

Have you joined Google + yet and are you using the Google Plus One feature?