Post-Penguin Link Building: SEO Isn’t Dead … It’s Just a Lot Easier to Understand

Online Marketing

Despite several claims to the contrary, SEO link building is far from dead, and savvy internet marketers and webmasters around the globe are finding out that white-hat link building strategies have finally become the powerhouse SERP magnets we’ve always hoped they’d be.

Some of the most common link building strategies that have worked for decades “are” definitely dead post-penguin, but if you climb out of the now outdated perspective and look at this with the innocence you may have held when you first got into this business, you’ll quickly discover that SEO and link building to rank in the SERPs (search engine results page) has become easier to accomplish than ever before.

This is a time for passionate Network Marketers, Bloggers & Internet Marketers alike to rejoice at Google’s updated search algorithm filter. It means an end to inefficient fluff & filler content creation. It means an end to “slumming up” the internet to get your sites noticed by the big search engines.

Link Building – Quality Over Quantity

In this new era, “quality” trumps “quantity” at every turn. And the sooner you embrace this new reality, the sooner you’ll see just exactly how powerful Google has made SEO link building for “the little guys”.

Gone are the days when you spent more time creating content for blog networks and article directories than you spent creating great content for your own sites. Also gone are the hours per day spent spamming comment boxes and profile pages.

Search Engine Optimization has turned a big corner, and the benefit to small publishers is nothing short of enormous. In today’s SEO world, all you have to do is learn great keyword research strategies, master content creation and copywriting basics, and then just do the one thing that Life and Marketing have had in common since the beginning.

Link Building Secrets – Be Generous

What is that commonality? Well, in a nutshell, it’s the fine art of “Being Generous”. That’s right; the secret skill in life and marketing (that determines success more often than not) is “helping yourself by getting really (really) good at helping others”.

The way to get noticed in this industry is to notice (and promote) a lot of other people (i.e., other sites and blogs in your specific niche). The big guys in Internet Marketing have alerts and analytics set up to notify them when a new page (from an external source) links out to them. Your “job” as an Internet Marketer is to be that “external source”. Every time you publish a new post, link out to at least one post on another quality blogger-marketer’s site such as this one here by Pratik Dholakiya which has a great discussion on Link Building and the Penguin Updates.

It’s that easy…and the best news is that doing it this way ensures that the vast majority of your content creation (and content “curation”) will be published on your own web properties instead of on some fly-by-night blog network or article marketing repository.

Not every blogger-marketer that you link out to will reciprocate with links back to your site, but a large percentage of them will (especially if the content you’re linking out “from” on your own site is something they won’t be embarrassed to promote). Remember; quality trumps quantity in this new SEO link building era, so you don’t need “all” of them to reciprocate.

If you make this a common practice while composing your blog posts, eventually you’ll have been “generous” to lots and lots of other people…and percentage-wise, more and more of them will feel compelled to start being “generous” to you in return. Link building will become fun and easier and when combined with other strategies it will reap dividends for your business. If you want to learn other strategies for blog promotion then check out my post on How To Promote Your Blog in 2014

Get out there and be generous, it’ll have dramatic affects on your SEO and SERP rankings, and you have to admit that it’s a lot easier to do (and more ethical) than the old-school (pre-penguin) way of trying to manipulate search results with mass-produced spam.

If you found this link building article of value then please share, like and comment.


  1. Thank you for all of the insight here. I am very new to blogging, and i have created a men’s sexual health site. Your advice on link building is great, and written with a clarity that i haven’t encountered much. I think i intuitively understand the concept of generosity, and it feels so much better than the prospect of spamming! Thanks for this helpful article

    • Andrew says:

      Hi Zachary, thanks for the kind comments. Its definitely an easier prospect than spamming and should hopefully improve online marketing. I have posted a lot more blogging tips on my site which you can find under the heading “internet marketing” or doing a search for “blogging”. Check them out if you like and feel free to contact me if you need anything!

  2. Davanna says:

    I really find your overview to be extremely helpful. I agree with Lisa about your advice about giving links in blog posts. Like everything else, getting traction on the internets is a two-way (or three- or four- of five-way!)street. If you are really interested in your business, and like what you do, you share with others, and they share with you. (Hey, that rhymes!) Thanks for your insight!

    • Andrew says:

      Hey there, and thanks for the positive feedback. Indeed, you are a poet and you didn’t know it (wait, does that make me one now too?) Have a great day! Andrew

  3. Lisa says:

    Hi Andrew!
    Thanks for your insightful suggestions. SEO has changed so much over the last couple of years, it’s been crazy just to keep up. I recently started promoting others via social media and have found that people who are serious about their business usually reciprocate. Based on your advice, being more generous in my blog posts makes sense too and I plan to start that with the next article!

    To your success!

    • Andrew says:

      Hey Lisa – great to hear from you! I totally agree with you. I will be sure to check out your blog and thanks for reading mine. Have a great day! Andrew

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