You may have a great product or service but if people can’t find you online, you’ll fall behind your competitors. Optimising your online presence will help you rise above the noise so your customers can find you easily. Here are some quick easy tips that you can implement starting today to increase your website traffic.
It’s not enough to have a website with a few pictures thrown in. Without relevant and consistent content that is optimised with the right keywords, it will be hard for your customers to find you. Use tools such as Buzz Sumo or Google Keyword Planner to find out what your target audience is searching for and then strategically incorporate these keywords into your webpages. Ideally, keywords should be placed in the page title, header and sub-headers as well as image and your image alt-tag. Don’t know what to write about? Anything from helpful advice, to events and promotions can all serve as inspiration for both informational and relational content.
To highlight some of the best content on your website, you need to carry out internal link building. This simply means pointing visitors on one page to other relevant pages on your site. In addition to internal linking, you will also need to build links from external sites. This is still a ranking factor for Google—the higher quality websites that link back to your site, the better your site will rank in the search engines. Producing great content does generate links; but you’ll also benefit when you reach out to other website owners in your niche or related niches to ask them for links.
If you have a tradition bricks and mortar business your customers will probably live close to you so you want to make it easy for them to find your website and location when they search online. Start by claiming your location by creating a Google Business page and a Google+ page. Do the same for social media sites including Yelp, Twitter, Instagram and Facebook adding your business name, address and phone number for effective local SEO. Google uses this information to determine your credibility and rankings in its search engine.
Email is still one of the most effective communication and marketing tools. A great way to improve traffic to your website is nudging them with consistent and relevant email updates packed with tips, products, promotions and inspiration. Used well, email will keep your customers engaged with your business. Most business owners have an autoresponder that can create automated follow up emails so you can create the emails, then set them to deliver on a series of days once the new subscriber has been added to your subscriber list. This will increase traffic to your site and build a connection with your audience.
Social media has become the pulse of every business. You can be sure that a large majority of your customers or target audience is spending time on one or more social sites looking for recommendations and inspiration around your niche. Take this opportunity to engage your target audience by posting regularly and linking these posts back to your website. Pictures, videos and even blog posts will do particularly well on sites such as Facebook, Twitter, Pinterest and Instagram. Be sure to add a share button in your email newsletter and webpages to make it easy for customers to share your content.
Pay-per-click (PPC) visitors have a 50% greater likelihood of purchasing than organic visitors. PPC platforms such as Google AdWords or Microsoft’s Bing can be very effective at reaching a very specific target audience based on qualifiers such as keywords, income, location and more. Setting up these specific campaign parameters will drive traffic to your website. There are also many companies that offer retargeting services. So, when you do receive visitors to your website and then leave they will then be retargeting with ads to bring them back to your website.
In an age of social media and widespread internet penetration, your business needs a strong web presence. In addition to local SEO, paid search and content marketing, ensure that your website is responsive and user-friendly given that around half of your customers are likely to view it from a mobile device.