Why a Vine Influencer Strategy is a Must Have for the Online Marketer

Vine is a juggernaut in the digital video ecosystem.

The short, six-second video app now generates up to 1.5 billion loops of video each day and attracts 40 million users in total.

These are staggering numbers for a service that is barely 3 years old. But, these numbers uphold an irrefutable fact: video is the present and the future.

Smart marketers are leveraging the opportunities offered by this digital medium to amplify their reach and to engage with their audience in ways never seen before, for example through use of video celebrities.

Video influencers have helped businesses, large and small to meet key ROI goals. Still don’t have a strategy to leverage influencers for your video marketing initiatives?

Here’s why you need one:

Build credibility for your brand

In the age of digital, consumers are increasingly skeptical about any marketing that does not sound or feel authentic.

Social networks have taken a greater importance in influencing consumer decisions—people increasingly look up to their peers on social networks to make decisions about brands.

As social media word of mouth takes on a new meaning, it becomes imperative for marketers to reach out to their audience through trusted peers. Think about it: would you not trust your friend’s recommendation more than you would a brand that is trying to sell something to you?

Video influencers are those trusted friends that happen to have a large community of people who look up to them for recommendations.

By working with a trusted influencer to co-create content, you are essentially making your brand look more credible and trustworthy in the eyes of the influencer’s community.

The largely millennial consumer is looking for a relaxed, organic and authentic experience with brands. It is not always easy to penetrate this consumer market but through one of their peers, you can give them with a reason to trust you.

Content Amplification

Vine loops are some of the most viral video content on the web. A vine, posted even by a non-influencer can be shared thousands of times and across different social platforms.

Now, think about how much video content shared by an influencer would be amplified across and beyond their large community.

If brand awareness and visibility is a key goal for your marketing efforts, vine influencers can certainly help in amplifying your branded content within the shortest time possible.

Unless you already have a large following, posting your Vine content to your own channel may not yield as much of an impact compared to working with a video influencer who offers greater reach.

Affordable compared to traditional online advertising

Video production is no longer the domain of big brands with large budgets. Marketers with smaller budgets can create high quality videos too.

The large majority of video influencers create video content from their own home-based studios. As such, the cost of co-creating content with influencers is significantly lower compared to hiring an agency.

Additionally, compared to other more traditional types of advertising including pay per click and display advertising, video influencer marketing has lower conversion costs and greater ROI.

Leverage the power of brand storytelling

Brand storytelling was named as the top business skill to have in 2015 and beyond.

In a digital age, brands look at themselves as publishers. Yet winning brands are not those who generate and publish content just for the sake of it; they are the ones who have learnt and utilize the art of telling a good story.

Storytelling allows your audience to understand what your brand is all about in meaningful ways. Stories go beyond the marketing and revenue goals and instead tell a compelling narrative about why your brand matters.

Authentic, compelling stories presented in a visually appealing form are arguably the most effective way to reach out to the increasingly elusive and discriminative consumer.

Co-creating content with influencers allows you to weave meaningful, branded stories that make a lasting impression on your target audience.

Think about it this way, Influencers have becoming influential because they are master storytellers. Whether they are creating humorous videos, recommending a beauty product or reviewing a tech gadget, they tell a story that resonates with their community.

Because video is the future of content marketing

According to a Cisco study, 69% of all online traffic will be attributed to on-demand video by 2017. If video is not part of your marketing mix, you are way behind the curve.

In a fast-paced, information-loaded and time-starved world, video has become the quickest and most convenient way to consume information.

Apart from the convenience, did you know this?

Will they resonate with your brand?

Vine Marketing

By creating compelling stories and helping to build brand credibility, video influencers play a crucial role in eliminating the barriers of resistance that are characteristic of the millennial demographic, thereby allowing you to expand your reach tenfold.