Can Your Blog Really Help You Drive Your Internet Marketing Leads?

The internet alone has the potential to make or break your business. It can provide you access to people, knowledge and entertainment.  Should you harness the influence of the internet?  Undoubtedly, yes! The dilemma for small business owners sometimes is how they can utilize the power of the internet to their advantage. Can the internet be used to elevate their sales and overall business success?

Today, the internet offers a host of options to support your small business. One of the simplest and the most cost effective methods here is blogging. Do you want to see a dramatic increase in the number of times your small business phone rings? An optimized and active blog is the perfect way to make it happen.

When you blog on your own website or even guest blog on some other prominent websites, you enhance your online presence. If used appropriately, it can serve to enhance your website’s visibility to a much larger extent. Effective blogging techniques can help you generate more leads. Do you sometime struggle to attract visitors to your blog? Here are some methods to drive more leads through impactful blogging:

A compelling title

The title of your blog post determines whether your blog will be read or not. Most business owners spend a lot of time writing their post. Their pitch may be compelling but it is no good without a great title. People reach your blog through various social networking sites or search engines which mostly point to the title first. If your readers do not find the title quantifiable and compelling, they do not see a reason to go beyond and read the post. Your title should have the relevant keywords, convey actions and connect with the emotional side of your readers. Take a look at the below mentioned titles:

Which one strikes a chord with you?

That’s the power of a title!

Connect with customers

If your blog is totally focused on how awesome your service is and what great products you offer, nobody will care. They don’t want to know about YOUR service, they want to know about what you can offer THEM. Always remember your target audience. Do not use your blog as your vanity press. Answer questions that you think your consumers can benefit from. Create your best materials, toolkits for your consumers to be successful, how to use the kind of products that you are making etc. The key thing here is to think about the customer, always!

Avoid industry jargon

The customer sometimes is a layman and wants to understand information put in the simplest possible words. Do not use high level technical words that are difficult to comprehend.

Increase your chances

Customers are smart, they do not make instant decisions. It takes a while; they may compare your product with other options available or just want to wait for the best price. By making it easy for them to subscribe to your blog, you are constantly reminding them about your product and increasing your chances of getting more leads.

Allow sharing

When you include a share button on your blog, it becomes easier for your customers to share your blog posts with their friends, indirectly generating more traffic on your blog. More traffic means more customers!

Use Facebook and LinkedIn to your advantage

When you include your blog on your business Facebook page and your LinkedIn profile, you magnify your reach with very little additional effort or cost!

Comment on other blogs

When you leave comments that add value to another person’s blog, chances are that people will go back and read your blog or the URL that you have specified. You should make sure that your conversation is intelligent and makes the current conversation richer. If this is not the case, the blog owner may just delete your comment from his blog.

Structure the content

Structure the content of your blog post carefully. Do not write a one paragraph essay. Instead, break it up into bite sized pieces. Create sub-headings or pointers that make things visually appealing and easy to understand.

It does take time

It takes some time to develop committed readership, do not give up! Keep focusing on your content, trying to make it richer by the day and do not forget to visualize those phone calls that you are going to soon start getting from your customers as a result of your effective blogging techniques.

Conclusion:

The traffic that you can get from your blog is the highest quality of traffic and will potentially convert into sales. People are reading your blog and spending their time on it because they are finding it interesting. They can relate to it. Work on it; make it richer so that you are able to establish yourself as an expert, as the number one authority in your industry! Then, there will be no looking back, you will have all the internet marketing leads you need for you and your business.