Do you think you could harvest the power of positive sentiments that emerge out of playing a game to boost employee morale and customer loyalty? Could this element of fun and engagement encourage better business results?
The Gamification strategy involves amalgamation of game mechanics in non-game situations in order to boost productivity, engagement and loyalty by bringing in an element of fun. It influences employee motivation through introduction of game like elements such as points, levels, quests, rewards etc. into mundane and boring tasks.
Gamification has been mainly used for consumer marketing purposes on mobile devices and internet. The end result influences certain behaviors or increases exposure to a particular message. Gamification, however, can also be used to turn work into play, through making our own job more exciting and boosting performance in others.
Why do businesses use Gamification?
A job becomes more enjoyable when it resembles a game: incorporating elements of variety and competition along with specific goals and relevant feedback.
Businesses use Gamification:
This can be summed through the figure below.
In order to be effective, both these strategies need to be approached separately.
You are a small business owner but you still have goals and objectives, correct?
The first step in creating a Gamification strategy for your business is to define your objectives. What is it that you want to achieve in the next one year? Now, it’s time to work backwards. Yes, you need to create a plan and work backwards. Here are some steps:
Do you want to boost employee morale?
Gamification can even boost the morale of your sales force, even if there are just two members in the team. A game, focusing on results and creating competition between these two members is enough. Research proves that there are situations where people are motivated just by the challenge; the results that follow are merely an outcome of the motivation that you have created via your fun game.
Do you want to elevate your customer engagement? Are you planning to attend a trade fest where you can talk to potential customers? You could utilize this opportunity to create some awareness about your brand as well as increase the future sales of your small business. Anybody who visits your stall can be awarded points; anybody who buys something can be awarded a badge or a discount coupon. All your potential customers can be provided the link to your website where they can log in later to redeem their points for a service. One time redemption of points could lead them to another link which gives them an opportunity to visit your store and earn a potential discount. You could have your potential customers take the brand awareness quiz on your website – participation in this could lead to points, getting all answers correct could lead to a discount coupon or a complimentary service.
You do want brand advocates, right?
Word of mouth marketing holds profound importance in today’s scenario. Use Gamification techniques to tap into your circle of fans. Run a contest, how about a discount coupon for the person who accumulates an X number of points through purchase of your product and shares the link to your website with his Facebook network? Or some points for a customer who shares reviews of your services on his social network? You could have a badge for your guest blogger too!
All businesses, large or small, need Gamification today – it is known to be a major game changer. As a small business owner you do want to list down your objectives first and then implement the tactics involved. You sure want to jump into the Gamification well, deliver impressive results, but only after you have carefully thought through your strategy!
It will be tough initially, but you will surely get to see the results if you keep at it!
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